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Director’s Council of Public Representatives (COPR)

NIH Public Bulletin – November 2011

New Go4Life Exercise and Physical Activity Campaign

When: November 2011
Where: Nationwide
Institute: National Institute on Aging (NIA)

Being physically active is vital to maintaining health and independence as we age, and a new federal campaign will help people 50 and older get active. Introduced by NIH, the Go4Life campaign encourages sedentary older adults to reap health benefits by making physical activity part of their daily lives. Go4Life was presented on October 19 at a briefing on exercise and aging on Capitol Hill hosted by Senator Herb Kohl (D-Wis.), Chair, Senate Special Committee on Aging, and Senator Mark Udall (D-Colo.).

The briefing outlined the research on benefits of exercise for older people and highlighted the public-private partnership central to the campaign—a Go4Life team will work to bring the campaign into communities across the United States. The team includes NIH; other agencies in the U.S. Department of Health and Human Services; and national organizations, corporations, insurers, health care providers, and nonprofit organizations. The campaign was conceived and is being led by NIA, which will work with the Go4Life community on events and will highlight participating organizations and their activities on the campaign Web site.

To develop Go4Life, NIA brought together some of the nation's leading experts on aging, exercise, and motivation. Over two years, the task force reviewed the research and worked with NIA to develop a book, Exercise & Physical Activity: Your Everyday Guide from the National Institute on Aging. The Go4Life campaign is based on this book.

Next Steps

You can find more information on the Go4Life campaign and order Go4Life materials, such as an exercise guide and video, tip sheets on staying active, and publications on healthy aging, at For Spanish-language materials, visit You can find a list of initial partners in the campaign at

You can request a copy of Exercise & Physical Activity: Your Everyday Guide from the National Institute on Aging and other materials on the Go4Life Web site or by calling (800) 222-2225.

This page last reviewed on August 23, 2012

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