Director’s Council of Public Representatives (COPR)
NIH Public Bulletin – September 2011
Eye Health Public Service Announcement in Times Square
When: September 2011
Where: New York, NY
Institute: National Eye Institute (NEI)
If you're in New York City walking around 42nd Street and 7th and 8th Avenues, look up at the CBS Super Screen and you'll see a public service announcement (PSA) from NEI. This 15-second spot, which runs once each hour, will be on display through September. Viewed by more than 1.5 million people daily, the PSA reminds people that millions of Americans have undetected vision problems and that it's important to schedule an eye exam. The PSA directs viewers to the NEI Web site for more information.
You can view the PSA at www.nei.nih.gov/news/briefs/timessquare.asp.