NIH Web Authors Group (WAG)

• Thursday, June 19, 2008
  10:30 – 11:30 a.m.
  Balcony B, Building 45/ William H. Natcher Building, NIH Main Campus
  
  Kathleen Straub, Chief Scientist, Executive Director, HFI and Mona Patel, Executive Director, HFI will be discussing ‘Best in Class Government Healthcare Sites.’ Here’s an overview.
  
  • Best In Class Government Sites – define, discuss, and dissect
  • Best in Class Health Sites – define, discuss, and dissect
  • What Health Care Sites and Government Sites Share In Common
  • Evolution of Web—Web 1.0 to today (Web 2.0) and beyond (Web 3.0)
  • How Government sites must think: 4 Rules for Survival
  • Best Practice PET (Persuasion, Emotion and Trust) Flow for Government Health Sites – Attract, Engage and Empower
  • Questions & More Discussion