| NINDS Wins Prestigious "CINE" Golden
The NIH Stroke Scale Training DVD, produced
by the Office of Communications and Public Liaison at the National
Institute of Neurological Disorders and Stroke (NINDS), has won
a prestigious CINE Golden Eagle Award. The CINE Golden Eagle awards,
distinguishing excellence in professional and amateur works, are
recognized internationally as symbols of the highest production
standards in filmmaking and videography. CINE has, since its founding
in 1957, been dedicated to discovering, rewarding, educating, and
supporting established and emerging talent in film and video. Among
great talents whose first major awards included the CINE Golden
Eagle are Steven Spielberg and George Lucas, and such great documentarians
as Ken Burns, Charles Guggenheim, Stanley Nelson, and Frederick
In the fall 2004 competition, more than 300 judges viewed and evaluated
hundreds of distinguished entries. Experienced professionals in
the field of film and video production, as well as subject matter
experts, served in a volunteer capacity. They judged the entries
using standards of overall excellence, evaluating such criteria
as writing, sound, editing, creativity, visuals, insights, and the
extent to which the film meets its stated goals and communicates
with its intended audience.
The NIH Stroke Scale Training DVD is an interactive tool that teaches
medical professionals how to administer and score the NIH Stroke
Scale, a measure of stroke severity, in a clinical setting with
stroke patients. The studio-produced footage provides clear views
of doctors performing the scale and illustrates every score on each
item of the scale. The DVD was designed to allow the viewer to easily
stop and start, repeat, and move between sections as needed. The
DVD includes 2 demonstration cases that allow viewers to self test;
and 3 sets of patients for certification, which allows health care
professionals to become accredited in the use of the scale. The
two-disc set also includes commentary and tips from national stroke
Since the DVD’s release, thousands of physicians, nurses,
and other health care professionals have learned how to administer
the NIH Stroke Scale. The NINDS partnered with the American Stroke
Association to put the DVD footage online, so that medical professionals
could have website access to the training.
NINDS staff recruited a faculty of experts to help with the design
and structure of the training tool, to take advantage of the latest
technology, and to ensure a user-friendly product. Faculty for the
DVD were: Dr. Patrick Lyden, director of the Stroke Team at the
University of California at San Diego (UCSD); Dr. John Marler, Associate
Director for Clinical Trials, NINDS; Dr. Thomas F. Zimmerman, President
of Health Ventures; Marian Emr, Director of Communications and Public
Liaison, NINDS; and Margo Warren, Chief, Public Liaison Section,
Office of Communications and Public Liaison, NINDS.
The Video Production Unit of Ogilvy Public Relations Worldwide
was responsible for shooting and editing the production.
All of the location shooting was done on the UCSD campus. Dr. Lyden
served as the primary narrator and instructor on the DVD training.
Thirty-one stroke patients and dozens of their family members volunteered
to participate in the filming.
CINE conducts two competitions each year; the current one began
in August 2004. For those who win the Golden Eagle Awards, CINE
has established two additional levels of competitive awards. The
Special Jury Award recognizes the best films in the 26 CINE Golden
Eagle categories. The CINE Master Series Awards (for the Professional
Division winners) and the CINE Award of Excellence (for the Student
and Adult Amateur Division winner) recognize the best of the best
in the CINE competitions. The 2005 Master Series Awards and Awards
of Excellence will be presented at the Annual CINE Awards Ceremony,
to be held in Washington, DC, on April 14, 2005.
The NINDS, a part of the National Institutes of Health, is the
nation’s primary supporter of biomedical research on the brain
and nervous system and provides information to the public and patients.
More information is available at the NINDS website, www.ninds.nih.gov.
This release will be posted on EurekAlert! at http://www.eurekalert.org
and on the NINDS website at http://www.ninds.nih.gov/news_and_events/index.htm.