Launched in the United States in 1993, the mission of the Avon Breast Cancer Crusade is to fund access to care and finding a cure for breast cancer. This includes funding five vital areas of the breast cancer cause: medical research (into the possible prevention, diagnosis, treatment
and cure of breast cancer); clinical care; support services and financial assistance; education; and early detection programs, all with a focus on the medically underserved - the poor, minorities, elderly and those with inadequate insurance.
Funds are generated in the United States by the many programs of the Avon Breast Cancer Crusade, including special Avon Crusade "pink ribbon" fundraising products sold by 550,000 Avon independent sales representatives, a series of fundraising walks, and local and national special events. Avon also supports breast cancer programs in nearly 50 countries worldwide. By the end of 2002 Avon will have reached the unprecedented goal of $250 million total raised worldwide since the first program was launched a decade ago. More information is available at www.avoncrusade.com.