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NDEP Program Tailors Message to American Indians and Alaska Natives

Brief Description:
American Indians and Alaska Natives with diabetes are at high risk for a heart attack or stroke. Now, the National Diabetes Education Program has introduced new materials tailored to that community.

Transcript:
Schmalfeldt: American Indians and Alaska Natives with diabetes are at high risk for a heart attack or a stroke. Now, the National Diabetes Education Program has introduced new materials tailored to that community. Doctor Yvette Roubideaux is Chair of the NDEP's American Indian And Alaska Native Work Group.

Roubideaux: They're experiencing a severe epidemic of diabetes. And, along with that epidemic are rising rates of heart disease and stroke. The problem is, not a lot of people make the link between diabetes and heart disease. This campaign is going to help bring attention to that.

Schmalfeldt: Doctor Roubideaux led the development of the campaign — which includes tip sheets, posters, and print ads. But, she said, the group got assistance from the very people they're trying to help.

Roubideaux: The campaign was developed with input from American Indians and Alaska Natives who actually have diabetes — through input sessions and focus groups. And then, the materials were developed to help bring along the message that it's important to take care of their heart.

Schmalfeldt: The campaign was launched during a conference by the Indian Health Service, in Denver, Colorado, that ran from May 16th through the 19th. For more information, visit the NDEP website - www.ndep.nih.gov. From the National Institutes of Health, I'm Bill Schmalfeldt, in Bethesda, Maryland.

This page was last reviewed on November 2, 2005 .

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