NDEP Program Tailors Message to American Indians and Alaska
American Indians and Alaska Natives with diabetes are at high risk for a heart attack or stroke. Now, the National Diabetes Education Program has introduced new materials tailored to that community
Schmalfeldt: American Indians and Alaska Natives with diabetes are at high risk for a heart attack or a stroke. Now, the National Diabetes Education Program has introduced new materials tailored to that community. Doctor Yvette Roubideaux is Chair of the NDEP's American Indian And Alaska Native Work Group.
Roubideaux: They're experiencing a severe epidemic of diabetes. And, along with that epidemic are rising rates of heart disease and stroke. The problem is, not a lot of people make the link between diabetes and heart disease. This campaign is going to help bring attention to that.
Schmalfeldt: Doctor Roubideaux led the development of the campaign — which includes tip sheets, posters, and print ads. But, she said, the group got assistance from the very people they're trying to help.
Roubideaux: The campaign was developed with input from American Indians and Alaska Natives who actually have diabetes — through input sessions and focus groups. And then, the materials were developed to help bring along the message that it's important to take care of their heart.
Schmalfeldt: The campaign was launched during a conference by the Indian Health Service, in Denver, Colorado, that ran from May 16th through the 19th. For more information, visit the NDEP website — www.ndep.nih.gov. From the National Institutes of Health, I'm Bill Schmalfeldt, in Bethesda, Maryland.
About This Audio Report
Reporter: Bill Schmalfeldt
Sound Bite: Dr. Yvette Roubideaux