April 27, 2014

Law & Order: Special Claims Unit - The Case of Probiotic Cure All

THE FOLLOWING STORY IS FICTIONAL AND DOES NOT DEPICT ANY ACTUAL PERSON, PLACE OR EVENT. The video is a spoof of the television show Law & Order and features a young man who takes a probiotic with broad unsubstantiated claims on the package which prompts an investigation by the Special Claims Unit and a subsequent court case against the manufacturer of the probiotic. The video is meant to highlight the importance of regulations that ensure only safe and effective probiotics with accurate claims reach the market.