Selected NIH Education and Awareness Campaigns

NIH Office of the Director (OD)

Office of Communications and Public Liaison (OCPL)

Clear Communication

Offers materials and resources for professionals to use in reaching individuals with literacy challenges or individuals with disabilities and disorders that serve to create obstacles to communication.

NIH Institutes

National Cancer Institute (NCI)

Clinical Trials Publications

A website and other resources to help educate people about clinical trials.

Education in Palliative and End-of-Life Care for Oncology

Comprehensive multimedia curriculum in palliative and end-of-life care for health care professionals caring for patients with cancer. It consists of lecture text with associated slides, trigger videos, and commentary.

National Eye Institute (NEI)

National Eye Health Education Program (NEHEP)

Public and professional education campaign focused on early detection and timely treatment of glaucoma and diabetic eye disease and appropriate treatment for low vision.

National Heart Lung and Blood Institute (NHLBI)

COPD: Learn More Breathe Better

Public and professional awareness campaign about chronic obstructive pulmonary disease (COPD).

Heart Truth

National awareness campaign for women concerning heart disease, includes locally sponsored events, dissemination of materials, and free health screenings. Additionally, the campaign reaches physicians to raise awareness of the sometimes overlooked vulnerability of women to heart disease.

National Asthma Education and Prevention Program (NAEPP)

A program that addresses the growing problem of asthma in the United States. Goal is to enhance the quality of life for patients with asthma and decrease asthma-related morbidity and mortality. The NAEPP established the National Asthma Campaign Initiative (NACI) to bring together organizations from local, State, regional, and national levels—to share best practices, pool and direct resources, and identify new directions and learning opportunities, in order to improve asthma control.

We Can! (Ways to Enhance Children’s Activity & Nutrition)®

A national public education outreach program, focusing on parents, youths and families in home and community settings, designed to help children 8-13 years old maintain a healthy weight through three behavioral objectives: eating right, moving more and reducing screen time.

National Human Genome Research Institute (NHGRI)

Family History Initiative

Web-based tool from NHGRI and the U.S. Surgeon General's Family History Initiative that helps families create a family health history.

National DNA Day

Unique day when students, teachers and the public can learn more about genetics and genomics.

National Institute on Aging (NIA)


A national campaign to encourage baby boomers—and their parents—to make exercise and physical activity a regular part of their everyday lives. The interactive Go4Life website features specific exercises, success stories, motivational tips, and nutrition information. Free materials include print publications, an exercise DVD, and online tip sheets.

National Institute on Alcohol Abuse and Alcoholism (NIAAA)

Underage Drinking Research Initiative

Campaign that addresses variables that influence the progression to harmful use and abuse of alcohol among children and adolescents. Designed to intensify research, evaluation, and outreach efforts regarding underage drinking.

College Drinking: Changing the Culture

Multifaceted education initiative that provides comprehensive research-based information on alcohol abuse and binge drinking among college students, including specific recommendations and tools for college presidents, parents of college and high school students, high school administrators, and students themselves.

Rethinking Drinking

The Rethinking Drinking initiative includes an interactive Web site and companion booklet that provide evidence-based information about risky drinking patterns in U.S. adults, along with support for cutting back or quitting.

National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS)

Health Partnership Program

Community-based research initiative initially established in the Washington, DC metro area with a focus on the African American and Hispanic/Latino communities.

Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)

Safe to Sleep

Formerly the Back to Sleep campaign, Safe to Sleep promotes ways of reducing the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death to parents, family members, child care providers, health care providers, and other caregivers.

Media-Smart Youth

Interactive after-school nutrition and physical activity education program designed to teach young people ages 11 to 13 about the complex media world around them and how it can affect health.

National Child and Maternal Health Education Program (NCMHEP)

NCMHEP provides a forum for reviewing, translating, and disseminating new research concerning maternal and child health through a national coalition of federal agencies and prominent provider organizations, patient groups, and other partners. Late preterm birth is one focus area.

National Institute on Deafness and Other Communication Disorders (NIDCD)

It’s a Noisy Planet. Protect Their Hearing®

Noise-induced hearing loss (NIHL) is preventable. Learn about the causes and prevention of NIHL so that your tween—and you—can have healthy hearing for life.

National Institute of Dental and Craniofacial Research (NIDCR)

Developmental Disabilities and Oral Health

Provides dental professionals in the community with basic information needed to deliver quality oral health care to people with special needs, including individuals with physical, mental, and behavioral challenges.

Cancer Treatment and Oral Health

The publication series "Oral Health, Cancer Care, and You" informs health care providers and patients about steps they can take before, during and after cancer treatment to reduce the risk and impact of these often painful side effects. The series includes materials for oncologists, dentists, and patients.

Oral Cancer: What African American Men Need to Know

This educational campaign provides African American men with information about oral cancer and the importance of detecting the disease early. Campaign materials include a brochure, fact sheet, posters, video, radio PSAs, and widgets.

National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

National Diabetes Education Program (NDEP)

Federally-sponsored initiative that involves public and private partners in efforts to improve the treatment and outcomes for people with diabetes, promote early diagnosis, and prevent or delay the onset of diabetes.

Control Your Diabetes for Life

Increasing awareness about the importance and benefits of diabetes control is the key objective of the "Control Your Diabetes. For Life." campaign. The campaign includes tailored messages for the general audience and high-risk populations.

Small Steps. Big Rewards. Prevent type 2 Diabetes

The "Small Steps. Big Rewards. Prevent type 2 Diabetes" campaign, the first-ever national diabetes prevention campaign, spreads this important message of hope to the millions of Americans at risk for the disease, including tailored materials and messages for those populations at high risk for the disease.

National Kidney Disease Education Program

Works to reduce the burden of chronic kidney disease (CKD) by improving early detection, facilitating identification of patients at greatest risk for progression to kidney failure, and promoting evidence-based interventions to slow progression of CKD.

Weight-control Information Network (WIN)

WIN provides the public, health professionals and the news media with up-to-date, science-based information on obesity, physical activity, weight control and related nutritional topics.

Sisters Together: Move More, Eat Better

Sisters Together: Move More, Eat Better works with various community-based groups and the news media to develop and share with African American women and their families culturally relevant tips and tools about the health benefits of regular physical activity and healthier eating.

Bowel Control Awareness Campaign

National awareness campaign to help patients and health care professionals start the conversation about bowel control problems, also known as fecal incontinence. The Let's Talk about Bowel Control website provides current, science-based information about the symptoms, diagnosis, treatment, and management of bowel control problems and offers helpful resources.

National Institute on Drug Abuse (NIDA)

Learn the Link - Drugs and HIV

The National Institute on Drug Abuse (NIDA), part of the National Institutes of Health (NIH), national public service campaign aims to educate teens on the link between non-injection drug use and HIV transmission. The campaign features an innovative television spot blending English and Spanish and a Webisode series.

National Drug Facts Week

Building upon its annual Drug Facts Chat Day, when NIDA scientists chat live with teens in schools around the country, NIDA has created National Drug Facts Week, a national health observance for teens that aims to shatter the myths about drugs and drug abuse. Read about community-based events, take a national drug IQ quiz, or to learn how to become a social media partner.


Rx abuse IS drug abuse. NIDA developed PEERx to reach teens with information about prescription drug abuse and misuse. Focusing on teen to teen communication, this web site provides science-based facts, ideas for teachers, and downloads.

National Institute of Neurological Disorders and Stroke (NINDS)

Know Stroke: Know the Signs. Act in Time.

Public education and outreach campaign about the symptoms of stroke and the importance of getting to the hospital quickly.

National Institute of Nursing Research (NINR)

Palliative Care: Conversations Matter

This campaign will increase the use of palliative care for children living with serious illnesses or life-limiting conditions.

NIH Centers

National Center for Complementary and Integrative Health (NCCIH)

Time to Talk

Campaign designed to promote open communication between patients and health care providers concerning comprehensive health care practices, including the use of CAM.

This page last reviewed on November 14, 2018