About Science, Health, and Public Trust

This section provides perspectives, tools, and resources to improve the quality and usefulness of information about science and health for the public. The overall goal is to share strategies and best practices that might contribute to public understanding of the nature of biomedical research and its role in health. Read more »

Perspectives

  • Crafting a Science News Release

    May 23, 2018 — Here are some of the best practices gathered by NIH communications offices for writing clear news releases that also inform the public about a scientific finding.

  • Be Skeptical About Biomarkers and Surrogate Endpoints

    April 27, 2018 — The next time you hear about the results of a clinical study—especially a clinical trial—ask whether the study relied on biomarkers or surrogate endpoints. Focusing on surrogate endpoints can sometimes lead to the right answers, but not always.

  • Magnifying Your Messaging

    December 7, 2017 — With the popularity and growth of social media platforms such as Facebook, Flickr, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, and YouTube, we have a complementary and ever-expanding range of channels across which to share information...

Tools

Closeup of someone checking boxes

A Checklist for Communicating Science and Health Research to the Public

As science and health communicators, our main goal is to share our institutions’ wealth of science and health knowledge.

Infographic: Making Sense of Your Health Risks

The Challenges of Understanding and Communicating Health Risks

Health communicators of all kinds often find themselves talking and writing about risks.

Clinical Trials Guide

Understanding Clinical Studies

Part of the challenge of explaining clinical research to the public is describing the important points of a study.

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Resources

NIH PIO Network
The NIH Public Information Officers Network is designed to link communications professionals together to deliver the best available scientific, medical, and health information to the public.

Clear Communication
This initiative focuses on using plain language approaches and new technologies to provide information that is accessible to specific audiences based on cultural respect.

Know the Science
Why is it important to know the science of health? Simply put, because there is a lot of misinformation out there—from anecdotes disguised as evidence to excessive claims made by supplement manufacturers to TV doctors touting the latest “miracle cure.”

ORWH Sex and Gender Infographic
Sex and gender can influence health in important ways. While sex and gender are distinct concepts, their influence is often inextricably linked.

HealthNewsReview.org Toolkit
A collection of tipsheets, primers, links and other resources to help journalists and consumers evaluate claims about health care interventions.

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