About Science, Health, and Public Trust

This section provides perspectives, tools, and resources to improve the quality and usefulness of information about science and health for the public. The overall goal is to share strategies and best practices that might contribute to public understanding of the nature of biomedical research and its role in health. Read more »

Perspectives

  • Beyond Primary Endpoints: What to Believe?

    July 8, 2021 — COVID-19 studies often mention secondary and exploratory endpoints, but what do these mean, and how should we interpret them?

  • How to Convey Changing Risks

    June 16, 2021 — How can public health professionals accurately convey risk—in particular, when recommendations need to be changed? Poorly communicated, it may appear to some people that public health messages can’t be trusted at all.

  • Picture This!

    April 21, 2021 — If you are engaged in creating, approving, or sharing health materials with journalists and the public, your success can depend on your choice of visuals. An incorrect match of an image to text can fail to communicate what you intend.

Tools

A Checklist for Communicating Science and Health Research to the Public

As science and health communicators, our main goal is to share our institutions’ wealth of science and health knowledge.

The Challenges of Understanding and Communicating Health Risks

Health communicators of all kinds often find themselves talking and writing about risks.

Understanding Clinical Studies

Part of the challenge of explaining clinical research to the public is describing the important points of a study.

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Resources

NIH PIO Network
The NIH Public Information Officers Network is designed to link communications professionals together to deliver the best available scientific, medical, and health information to the public.

Clear Communication
This initiative focuses on using plain language approaches and new technologies to provide information that is accessible to specific audiences based on cultural respect.

Know the Science
Why is it important to know the science of health? Simply put, because there is a lot of misinformation out there—from anecdotes disguised as evidence to excessive claims made by supplement manufacturers to TV doctors touting the latest “miracle cure.”

ORWH Sex and Gender Infographic
Sex and gender can influence health in important ways. While sex and gender are distinct concepts, their influence is often inextricably linked.

HealthNewsReview.org Toolkit
A collection of tipsheets, primers, links and other resources to help journalists and consumers evaluate claims about health care interventions.

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