Science, Health, and Public Trust

Image of a puzzle with a large empty spot that says "social media"BrianAJackson/iStock/Thinkstock

Magnifying Your Messaging: Social Media as Part of a Communication Strategy

Posted on December 7, 2017

With the popularity and growth of social media platforms such as Facebook, Flickr, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, and YouTube, we have a complementary and ever-expanding range of channels across which to share information. Sharing science using these informal, conversational, and accessible formats lets us increase awareness, knowledge, and trust across wide-ranging audiences.

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Jon R. Lorsch, Ph.D.Jon R. Lorsch, Ph.D.

Responsible Communication of Basic Biomedical Research

Posted on November 9, 2017

When I joined NIH's National Institute of General Medical Sciences about four years ago, I was struck by the number of press releases from journals and grantee institutions that came across my desk each day. Many of them focused on a recently published paper and failed to explain how the work fit into the broader field. Others overstated the research results to make them sound more exciting and closer to clinical application.

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Panic and calm signs pointing in different directionsTheaDesign/iStock/Thinkstock

Urging Vigilance Without Inciting Panic

Posted on September 14, 2017

Health officials, and their communicators, often walk a fine line between urging vigilance yet not inciting panic when faced with a public health threat. As health communicators, we have a responsibility to understand the facts and relay them accurately and in a timely manner to the public so that people can make decisions based on facts and not hearsay. How do we help inform the public without inciting a panic?

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This page last reviewed on December 8, 2017