Perspectives

  • Explaining How Research Works

    September 8, 2021 — We’ve developed a one-page guide, "How Research Works: Understanding the Process of Science" to help communicators put the process of science into perspective. We hope it can serve as a useful resource to help explain why science changes—and why it’...

  • Beyond Primary Endpoints: What to Believe?

    July 8, 2021 — COVID-19 studies often mention secondary and exploratory endpoints, but what do these mean, and how should we interpret them?

  • How to Convey Changing Risks

    June 16, 2021 — How can public health professionals accurately convey risk—in particular, when recommendations need to be changed? Poorly communicated, it may appear to some people that public health messages can’t be trusted at all.

  • Picture This!

    April 21, 2021 — If you are engaged in creating, approving, or sharing health materials with journalists and the public, your success can depend on your choice of visuals. An incorrect match of an image to text can fail to communicate what you intend.

  • Battling Misinformation Through Health Messaging

    March 24, 2021 — Recent efforts to reduce rates of COVID-19, including mask-wearing and vaccine adherence, have highlighted the real gaps between science-based recommendations and what people believe and do in their everyday lives.

  • Building COVID-19 Vaccine Confidence through Behavioral and Social Science

    January 27, 2021 — Insights from the social and behavioral sciences about how people understand and use health information—and what sources they trust—can help health communicators develop and deliver messages in ways that are most likely to build trust and confidence...

  • Making Effective Use of Preprints

    August 19, 2020 — Preprints are gaining considerable attention lately as researchers seek to quickly disseminate the latest research findings related to COVID-19, the disease caused by the novel coronavirus. But while preprints provide early and unrestricted access...

  • Communicating About COVID-19

    March 25, 2020 — The coronavirus disease 2019 (COVID-19) outbreak, caused by the virus named SARS-CoV-2, is on all our minds lately. What can health communicators do to help inform the public without inciting a panic?

  • Responsible Reporting of Suicide

    December 16, 2019 — Experts estimate that about 800,000 people die by suicide every year. Media portrayals of deaths by suicide can have profound impacts—both good and bad. How can suicide be treated constructively by the media?

  • Building Trust in Vaccines

    December 4, 2019 — Every day, scientists are advancing research on vaccine technologies that we hope will reduce disease and save lives. At the same time, misinformation is threatening to erode the public’s trust in vaccines.

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