Perspectives

  • Zika and Beyond: Communicating about Crises

    May 11, 2016 — An evolving situation such as the current Zika outbreak, in which there are still unknowns, will create a lot of concern and even panic on the part of some people.

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    Guiding Readers Through a Study

    April 10, 2016 — One important challenge we didn’t address explicitly in our last post is personal knowledge and context—what each person brings to the table before communication even begins.

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    Scientists and Journalists: Bridging the Gap

    February 24, 2016 — Next in our ongoing discussion about communicating health and science, let’s talk about two different points of view: that of scientists doing the work, and that of the journalists reporting on such research to the public

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    The Cacophony of Science and Health Information

    January 19, 2016 — People receive information about health and science from many sources. These include specialized health and science reporters, general assignment reporters, health educators, scientists, health professionals, pharmaceutical companies, insurers, and...

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